In addition, the Bold timepieces don’t employ a sapphire crystal but instead a cheaper K1 mineral. On the other hand, the Movado Bold watches that also run on quality Ronda quartz movements get assembled in China – a country that has made some great effort in upping the quality levels but is still far off from the level of Swiss. And, most importantly, the watches are assembled and inspected in Switzerland, where the expertise is the best in the world. At the same time, the dials are covered with a scratch-resistant sapphire crystal, which is the best substance you could wish for in a quality watch. The Swiss production timepieces are typically equipped with Ronda quartz movements that are known workhorses and rarely let you down. Quality of Movado Watchesīecause of the fact that Movado applies two different manufacturing approaches for its classic and Bold line – Swiss and Chinese, accordingly – there is inevitably a difference in terms of quality.
GOLD MOVADO WATCH HOW TO
The reason for introducing such a line was to entice fashion-conscious young people with a world-famous label and lower prices.īut how to differentiate between a genuine Swiss-made Movado watch and a non-Swiss Bold timepiece?īesides the description provided by various sellers, you can also tell from the dial – a Swiss-made Movado comes at all times with a Swiss Made stamp on the bottom of the face, while a Bold model typically has no marking at all or simply has a Swiss Mvmt or Swiss Quartz marking. These watches, though, employ Swiss movements but are manufactured in China. However, Movado came out with a Bold collection several years back. It means that the movements are Swiss, at least 60% of manufacturing costs are domestic, and the final inspection has occurred in Switzerland. Since Movado belongs to an international group consisting of various fashion brands, the question of places of production of Movado watches emerges.ĭespite the fashion-oriented direction of the group, most of the Movado watches carry the Swiss Made tag. Therefore, the Movado brand is a part of an international conglomerate with a diverse product line. Over the years, the establishment has built an impressive portfolio of licensed brands, including famous fashion watch companies of Tommy Hilfiger, Lacoste, Hugo Boss, Scuderia Ferrari, and Coach.īesides the licensed brands, Movado Group made large-scale investments when they acquired Olivia Burton in 2017 and MVMT in 2018. The rebirth of the Museum Watch in various styles happened already under a new formation, Movado Group, which was established in 1983. After the death of Horwitt in 1990, Movado began heavy promotion of both the designer and the Museum Watch. It took nearly 30 years when a settlement by means of money was reached. In 1948, Movado started to produce unauthorized copies of Horwitt’s timepiece, causing concerns over intellectual property theft. However, the story with the Museum Watch is not as straightforward as one would expect. The simple yet stunning design was appreciated so much that the watch was selected in a permanent collection of The Museum of Modern Art, New York, in 1960.
There are no other visual elements present, not even the hour markers or a date window. The watch is unique for featuring only a single dot at a twelve o’clock position, along with two watch hands. This special timepiece was first introduced in 1947 and was created by industrial designer Nathan George Horwitt. Ditesheim knew exactly how his company would evolve over time – until today, Movado has “more than 100 patents and 200 international awards for watch design and time technology.” The most famous recognition of them is the Movado Museum Watch. Movado stands for “always in motion” in Esperanto. In 1905, he decided to change the company’s complicated name from LAI Ditescheim & Freres SA to a more easily pronounceable Movado. Movado’s story began in 1881 when a 19-year-old entrepreneur Achilles Ditesheim opened a small workshop in La-Chaux-de-Fonds, Switzerland.
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